( introduction )
Brand identity for Ocha, is a tea shop that offers the best premium Japanese teas, botanicals, and ingredients from regions known for their excellence.
Designed for people interested in tea, the Ocha offers quality ingredients with unique flavors for sipping pleasure.
Take inspiration from the traditional Japanese, with the modernity and elegantly, to build the logo, visual system, and packaging.
( Logo )
the logo is inspired by the traditional tea house, with the word “Ocha” from the Hiragana letters and the tea leaves, and we placed a curved rectangle to give more unity to the logo.
( typography )
chose Affogato; it’s a sans-serif typeface with different fonts, a sense of modernity, and Linking to the logo.
