( introduction )
The concept behind it is to build it to reflect us as a designer and some of the values.
Through the logo, visual system, typeface, and art direction, we built our identity to reflect the professionalism, flexibility, minimalism, and materials. And to use it for the long-term, even if we changed our design orientation.
( Logo )
The logo is an abstraction of our name in Arabic; it looks like a Script font and be similar to signing, with our name in English using sans serif.
( elements )
The pattern, deconstructed from the logo, with a flow line to support the identity.
( typography )
chose these sans-serif typefaces with a different font, which has a sense of modernity, sharpness, to Link to the logo.
(logo variations)
Flexibility was employed through logo variations and to see identity as a personality rather than a brand.
( stationary )
Blended the paper, finishing, and color scheme with elegantly and creativity.