( introduction )
Brand identity for Frésko is a unique bakery that offers the best freshly baked bread, sweets, and pastries focusing on ingredients sourced.
Designed to give the people a chance to learn and bake at the specialized workshop area, which contains all the needed tools and baking equipment. All of that is under the high supervision of professional chefs.
Built the identity to blend the unique user experience with the modernist and elegant through the logo, visual system, and packaging.
( elemets )
The pattern, abstraction from the pastry, with the deconstruction of them.
( typography )
choose typefaces Didot and Avenir next. to Linking with the logo, these typefaces have a sense of modernity, sharpness supporting the visual identity.
